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marketing Archive
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The tastiest cause-marketing promotions!
Posted on August 2, 2010 | 5 CommentsBecause, Newman's Own hasn't cornered the market on tasty charitable treats... -
How to sell a product using the language of activism
Posted on July 26, 2010 | No CommentsWant to sell a product and get the cred of social activism without actually having to improve the world? Here's some stuff to do! -
Should your daughter sign the Dove Movement?
Posted on June 27, 2010 | 12 CommentsIt's not the products that's the problem with this campaign. The problem isn't sexy ads or dieting... -
25 Beautiful Charity Logos & One “WTF!”
Posted on June 17, 2010 | 14 CommentsHere are 25 little-known charity brands that are so lovely to look at ... and one "WTF!" for LOLz. -
Spotted: Pinkwashing, Texting & Pooping
Posted on April 3, 2010 | 2 CommentsThis weekend's round-up of charitable sector LOLs is surprisingly poop-filled. And, cause-related! -
Sell a complex idea with a simple site
Posted on March 15, 2010 | No CommentsThe Robin Hood Tax campaign's idea is to raise money for charities based on a 0.05% tax on transactions between financial institutions in the UK. Hard target or easy peasy lemon squeezy...? -
Spotted: Charitable creative in the real world
Posted on February 23, 2010 | No CommentsSome charitable creative captured for you whilst out and about ... Hey, Loblaws checkout counter, would it be okay if I split my toonie between your three different appeals? -
Elegant & Useful (and tiny)
Posted on February 1, 2010 | No CommentsPrinted like a luggage tag, with a bookmark-like cut-out at the top, this advertisement for the Kapisanan Philippine Centre for Arts & Culture is beautiful. -
FLAP (the bird)
Posted on January 31, 2010 | No CommentsHave you guys heard about the "Canada Warbler"? It is commonly found "dead or severely injured below buildings in urban areas." The warbler is quite a chirpy fellow but its song "ceases upon fatal impact with buildings". -
A m*therf*ckin goat!?
Posted on January 25, 2010 | 6 CommentsA creative way to spread the message about sustainable income in the developing world? Or is there too much use of "motherfucker" in this charitable appeal?