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marketing Archive
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Who’s not afraid of Komen, Pink Ribbons & Fail?
Posted on March 11, 2012 | No CommentsThe breast cancer cause may be having its annus horribilis moment, with the recent release of Pink Ribbons Inc. and the much-discussed controversy surrounding Komen Foundation’s defunding of Planned Parenthood. Should breast cancer charities address these provocative issues or keep mum and wait for public... -
The very best virtual charity gifts of 2011!
Posted on November 25, 2011 | 1 CommentVirtual charitable gifts for the holidays are nothing new. You’ve probably sent or received “A goat has been purchased in your honour!” e-card at some point. Alternative giving programs allow a donation to virtually represent the cost of the item in the real world. The... -
10 cool charity t-shirts you won’t use for paint rags
Posted on November 6, 2011 | 1 CommentHow many ill-fitting XXL tees from a fundraising run or golf tournament do you have stuffed in your dresser? I’ve got over a dozen balled-up in my bottom drawer. It’s getting sad down there. Many charity t-shirts become sleepwear, or your designated “messy activities” outfit... -
Six months of social media goodness (for NFPs!) mashed in one post
Posted on September 28, 2011 | 2 CommentsWho’s got two thumbs and has completed her first six months writing a column about nonprofits and social media issues for CharityVillage.com? This girl, that’s who! What better to do to celebrate a milestone than to squish all the goodness together in one place for... -
Three Myths About Social Media & Fundraising
Posted on June 25, 2011 | No CommentsOriginally published in Direct Marketing Magazine, May 2011 – “Busting Social Media Myths: New Channels Present Unlikely Opportunities for Nonprofits” The rise of social media is so relatively recent, is it any wonder that we’re still wrapping our heads around it? For nonprofit professionals familiar... -
Bad language, good cause!
Posted on March 31, 2011 | 2 CommentsHopefully you won’t feel the need to wash your mouth out with soap after taking a look at these charitable campaigns that have chosen to employ a little naughtiness to capture your attention! -
Does ‘Dove Real Truth About Beauty’ Think Women Are Real Stupid?
Posted on March 24, 2011 | 7 CommentsOn March 23rd, Dove Canada launched a media release & round-table event announcing the publication of a “Real Truth About Beauty” research study. Among their findings were insights like: Globally 70% of girls, who feel pressure to be beautiful from ‘friends’, have avoided social activities.... -
Three useful Valentines from three useful charities
Posted on February 6, 2011 | 3 CommentsHas your NPO sent out your Valentine's Day solicitations? Smart charities had their email appeals out bright and early. -
UK Resources for North American Nonprofit Professionals
Posted on November 24, 2010 | No CommentsIf you work in the North American charitable sector and you don't watch the UK like a hawk...WTF! -
70 Charities, One Big Logo Rainbow
Posted on November 20, 2010 | 6 CommentsSeventy lovely nonprofit brands in ROY G. BIV. (All the way across the sky)