marketing Archive

  • header_xmasgifts

    The very best virtual charity gifts of 2011!

    Virtual charitable gifts for the holidays are nothing new. You’ve probably sent or received “A goat has been purchased in your honour!” e-card at some point. Alternative giving programs allow a donation to virtually represent the cost of the item in the real world. The...

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  • 10 Coolest Charity T-Shirts

    10 cool charity t-shirts you won’t use for paint rags

    How many ill-fitting XXL tees from a fundraising run or golf tournament do you have stuffed in your dresser? I’ve got over a dozen balled-up in my bottom drawer. It’s getting sad down there. Many charity t-shirts become sleepwear, or your designated “messy activities” outfit...

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  • Six months of writing for CharityVillage.com

    Six months of social media goodness (for NFPs!) mashed in one post

    Who’s got two thumbs and has completed her first six months writing a column about nonprofits and social media issues for CharityVillage.com? This girl, that’s who! What better to do to celebrate a milestone than to squish all the goodness together in one place for...

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  • Three Myths About Social Media & Fundraising

    Three Myths About Social Media & Fundraising

    Originally published in Direct Marketing Magazine, May 2011 – “Busting Social Media Myths: New Channels Present Unlikely Opportunities for Nonprofits” The rise of social media is so relatively recent, is it any wonder that we’re still wrapping our heads around it? For nonprofit professionals familiar...

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  • Bad language, great causes

    Bad language, good cause!

    Hopefully you won’t feel the need to wash your mouth out with soap after taking a look at these charitable campaigns that have chosen to employ a little naughtiness to capture your attention!

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  • Dove Campaign for Real Beauty

    Does ‘Dove Real Truth About Beauty’ Think Women Are Real Stupid?

    On March 23rd, Dove Canada launched a media release & round-table event announcing the publication of a “Real Truth About Beauty” research study. Among their findings were insights like: Globally 70% of girls, who feel pressure to be beautiful from ‘friends’, have avoided social activities....

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  • headline_val

    Three useful Valentines from three useful charities

    Has your NPO sent out your Valentine's Day solicitations? Smart charities had their email appeals out bright and early.

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  • uk_header

    UK Resources for North American Nonprofit Professionals

    If you work in the North American charitable sector and you don't watch the UK like a hawk...WTF!

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  • logorainbow_header

    70 Charities, One Big Logo Rainbow

    Seventy lovely nonprofit brands in ROY G. BIV. (All the way across the sky)

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  • causeheader

    The tastiest cause-marketing promotions!

    Because, Newman's Own hasn't cornered the market on tasty charitable treats...

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