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Facebook Fundraising: Where the sweet spot lies… Insights from AFP International 2013
Posted on April 8, 2013 | No CommentsIt’s no secret that charities and nonprofits have not been hugely successful raising donations from Facebook. Most organizations have found that donation appeals from charities to donors on Facebook typically have much lower response rates than traditional channels. Don’t despair! There is one fundraising scenario... -
Wendy’s Baconator narrative on Facebook is worrisome, increasingly creepy
Posted on August 10, 2012 | No CommentsWendy’s Canada is telling a “Baconator and Son of Baconator” narrative on Facebook that seems to be taking a dark, unsettling turn. The drama started innocently on July 25th with a father-son fishing trip. Soon followed by a side-car joy ride the next week. Well... -
Charities & non-profits rock Timeline for Facebook Pages
Posted on March 4, 2012 | 1 CommentFacebook introduced Timeline for Facebook Pages on February 29th. In the first 24 hours, few non-profits were feeling bold enough to experiment with the new community format. It’s not easy to be the first to venture into the unknown… Some Canadian organizations were amongst the... -
Three Myths About Social Media & Fundraising
Posted on June 25, 2011 | No CommentsOriginally published in Direct Marketing Magazine, May 2011 – “Busting Social Media Myths: New Channels Present Unlikely Opportunities for Nonprofits” The rise of social media is so relatively recent, is it any wonder that we’re still wrapping our heads around it? For nonprofit professionals familiar...