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Posted on March 24, 2011 | 6 CommentsOn March 23rd, Dove Canada launched a media release & round-table event announcing the publication of a “Real Truth About Beauty” research study. Among their findings were insights like: Globally 70% of girls, who feel pressure to be beautiful from ‘friends’, have avoided social activities....
Posted on July 26, 2010 | No CommentsWant to sell a product and get the cred of social activism without actually having to improve the world? Here's some stuff to do!
Posted on June 27, 2010 | 13 CommentsIt's not the products that's the problem with this campaign. The problem isn't sexy ads or dieting...