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Smartphones, a smart charity & a smart annual report
Posted on July 31, 2011 | No CommentsExcerpt from my CharityVillage.com column: July, 2011 Heads up! Your social media supporters are mobile. Which nonprofit communications departments are already thinking “mobile”? Some charitable sector professionals do consider how to reach out to their mobile visitors. Laura Bradley, digital communications specialist at SickKids Foundation... -
3 questions to answer before you invent something for “social good”
Posted on July 24, 2011 | No CommentsSo you want to design some kind of inter-webby digitally-mobile twit-enabled project for “social good”? Clever, you! Maybe you’ll get to meet Bono at SXSW. Or maybe, you’ll fade into obscurity because nobody uses what you invented. Here’s three questions to answer before you invent... -
Three Myths About Social Media & Fundraising
Posted on June 25, 2011 | No CommentsOriginally published in Direct Marketing Magazine, May 2011 – “Busting Social Media Myths: New Channels Present Unlikely Opportunities for Nonprofits” The rise of social media is so relatively recent, is it any wonder that we’re still wrapping our heads around it? For nonprofit professionals familiar... -
Seven classic Canadian PSAs, eh?
Posted on June 11, 2011 | No CommentsRepresented in this selection of super-sweet do-gooder Canadiana: - Two hockey references - Two swollen testicles - One canoe - One plucky robot from Planet Danger! Remember any of these fondly? 7. The World Has Changed WWF Canada & communications agency Draftcb targeted the perception... -
Bad language, good cause!
Posted on March 31, 2011 | 2 CommentsHopefully you won’t feel the need to wash your mouth out with soap after taking a look at these charitable campaigns that have chosen to employ a little naughtiness to capture your attention! -
Spring charity galas for Toronto glitterati
Posted on March 26, 2011 | No CommentsHave you ever wanted to land yourself in the Globe’s Party Photos of the Week? Here’s how you do it: Attend one of the big spring charity galas in Toronto. -
Does ‘Dove Real Truth About Beauty’ Think Women Are Real Stupid?
Posted on March 24, 2011 | 5 CommentsOn March 23rd, Dove Canada launched a media release & round-table event announcing the publication of a “Real Truth About Beauty” research study. Among their findings were insights like: Globally 70% of girls, who feel pressure to be beautiful from ‘friends’, have avoided social activities.... -
Five digital lessons from 11NTC for fundraisers
Posted on March 22, 2011 | 6 CommentsFresh out of the Nonprofit Technology Conference 2011, here’s some bite-sized insights for the development crowd. You know I’ve always got your back, fundraisers! -
Smokey The Bear gets his smack on
Posted on March 12, 2011 | No CommentsSmokey the Bear will NOT tolerate your shit. You can tell he’s badass because his Twitter bio states: “Greetings friends, I am Smokey Bear, the national fire prevention icon. Get your SMOKEY ON!” (Get Your Smokey On being the Only You Can Prevent Forest Fires... -
Three useful Valentines from three useful charities
Posted on February 6, 2011 | 3 CommentsHas your NPO sent out your Valentine's Day solicitations? Smart charities had their email appeals out bright and early.