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Useful Archive
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Facebook Fundraising: Where the sweet spot lies… Insights from AFP International 2013
Posted on April 8, 2013 | No CommentsIt’s no secret that charities and nonprofits have not been hugely successful raising donations from Facebook. Most organizations have found that donation appeals from charities to donors on Facebook typically have much lower response rates than traditional channels. Don’t despair! There is one fundraising scenario... -
900 audits, 8 million dollars, one miscreant found!
Posted on March 30, 2013 | No CommentsIf you’re one of the dozens of Canadians concerned that radical charities are advocating for things like clean air and polar bears far too much, you’ll be pleased with this news … METRO Vancouver reports that after allocating $8 million dollars to crackdown on registered... -
The Social Media Brand Management Apology Matrix
Posted on July 21, 2012 | 1 CommentSometimes, you have to say “sorry”! Don’t you just love a good “brand fail” pile-on? It’s very satisfying to take screen-captures and gleefully explain how some other social media manager got it all so very, very wrong. But are we thinking enough about the poor... -
Win tickets to “Inspire”: POGO Gala 2012!
Posted on April 10, 2012 | 18 CommentsThe very best party in Toronto this spring benefits the very best cause: Pediatric Oncology Group of Ontario’s (POGO) annual After Party soiree is Saturday April 14th… And I want to see you there! POGO provides essential support for children, survivors and families of cancer... -
Who’s not afraid of Komen, Pink Ribbons & Fail?
Posted on March 11, 2012 | No CommentsThe breast cancer cause may be having its annus horribilis moment, with the recent release of Pink Ribbons Inc. and the much-discussed controversy surrounding Komen Foundation’s defunding of Planned Parenthood. Should breast cancer charities address these provocative issues or keep mum and wait for public... -
Charities & non-profits rock Timeline for Facebook Pages
Posted on March 4, 2012 | 1 CommentFacebook introduced Timeline for Facebook Pages on February 29th. In the first 24 hours, few non-profits were feeling bold enough to experiment with the new community format. It’s not easy to be the first to venture into the unknown… Some Canadian organizations were amongst the... -
All the “Social Good” at Social Media Week Toronto 2012
Posted on February 6, 2012 | No CommentsLooking for all the crowdsourcin’, tweet-flingin’, Facebookin’ social-movement-y goodness at Social Media Week Toronto 2012? Here are all the Toronto events related to the charitable sector listed in one handy spot by day of the week. You’ll be able to learn from fundraisers, interdisciplinary artists,... -
Voices on the State of Emergency in Attawapiskat
Posted on November 27, 2011 | 1 CommentIn the week since NDP MP Charlie Angus’ plea for help in The Huffington Post (“What if they declared an emergency and nobody came?“), Canadian eyes have turned to the state of emergency in Attawapiskat. While the Canadian Red Cross will mobilize to manage donations... -
The very best virtual charity gifts of 2011!
Posted on November 25, 2011 | 1 CommentVirtual charitable gifts for the holidays are nothing new. You’ve probably sent or received “A goat has been purchased in your honour!” e-card at some point. Alternative giving programs allow a donation to virtually represent the cost of the item in the real world. The... -
10 cool charity t-shirts you won’t use for paint rags
Posted on November 6, 2011 | 4 CommentsHow many ill-fitting XXL tees from a fundraising run or golf tournament do you have stuffed in your dresser? I’ve got over a dozen balled-up in my bottom drawer. It’s getting sad down there. Many charity t-shirts become sleepwear, or your designated “messy activities” outfit...