Facebook introduced Timeline for Facebook Pages on February 29th. In the first 24 hours, few non-profits were feeling bold enough to experiment with the new community format. It’s not easy to be the first to venture into the unknown…
Some Canadian organizations were amongst the fastest adopters, turning on the Timeline option on the same day that the changes were announced. Canada leads the world in internet use, so it’s no surprise that our Facebook administrators are quick on keyboards.
Here’s a selection of non-profits & charities that were first out of the gate to try the new features! Speedy, speedy!
Arts & Culture: Art Gallery of Ontario
Fundraising Event: Coldest Night of the Year
Relief & Aid: Canadian Red Cross
Environment: Small Change Fund
Social Services: Ontario 211
Art Gallery of Ontario asked their community members to chose a favourite artwork for the new header. I don’t think anyone will be surprised to see calls for the perennially popular Group of Seven!
Now with a few days of experimentation behind us, more charities and non-profits are playing around with the features of Timeline for pages. If you are managing a community on Facebook, how do you feel the changes?
Administrators now have the ability to re-order page icons, pin posts and highlight important stories. Insights and settings are contained in an upgraded Admin panel. The new “message” option allows Facebook users to message you directly.
Your time for investigation is limited. All Facebook pages will automatically convert to the new Timeline format on March 30th.
Last Thursday, President Obama’s team carefully managed their roll out including details like “first job at Baskin-Robbins”. How will your organization share your milestones?