Looking for all the crowdsourcin’, tweet-flingin’, Facebookin’ social-movement-y goodness at Social Media Week Toronto 2012? Here are all the Toronto events related to the charitable sector listed in one handy spot by day of the week.
You’ll be able to learn from fundraisers, interdisciplinary artists, content publishers, digital managers, healthcare providers, journalists, website producers and other nonprofit professionals.

Sean Moffatt chats Movember at "Smartphones, Smart Charities" - Social Media Week Toronto 2011
Are you going? Please track me down and say “hi”. Or “Miss Jackson” if you’re nasty.
MONDAY February 13
From Slactivist to Activist: Partners in change, one small act at a time
Hosted by: Luttrell Communications & Nimbyist Communications
Monday, February 13 at 3:30 PM – 5:00 PM
How does a Facebook “like” or a retweet on Twitter move your cause forward? The impact of these impulse actions can seem almost insignificant. But could these same people be among your non-profit organization’s strongest advocates? During this interactive panel discussion, we’ll look at how these small acts can strengthen relationships and lead to greater collaboration with your supporters. Special thanks to TechSoup Canada, our room and A/V sponsor.
Sub-Saharan Africa: The Other Social Media Revolution
Hosted by: Journalists for Human Rights
Monday, February 13 at 4:00 PM – 5:30 PM
In the beginning of last year, the world saw events unfold in Egypt and other Middle Eastern countries live on twitter. This workshop is going to highlight the ongoing internet revolution taking place south of Egypt. Many people consider Sub-Saharan Africa to be extremely behind the rest of the world. Needless to say, this is certainly not the reality present in there. Along with providing more information about the types of social media revolution taking place in Africa, with the assistance of various speakers, the workshop will also provide information on the works of Journalists for Human Rights. jhr’s main purpose is providing knowledge and assistance in regards to rights media through all kinds of media forms. At the end of the workshop, there will be some time to ask questions and learn more about becoming a Digital Ambassador for jhr.
Now Trending: Social media & the charitable sector!
Hosted by: Artez Interactive
Monday, February 13 at 5:30 PM – 7:00 PM
Social media has transformed the way people can engage with their favourite nonprofits & charitable organizations. What does social fundraising mean for the future of philanthropy in Canada? Moderated by Claire Kerr, Director, Digital Philanthropy.
Panelists:
Maya Boritz, Digital Manager, Plan Canada, @PlanCanada
Clare McDowall, Communications Director, Small Change Fund @smallchangefund
Shane Howarth, Second Harvest, @2ndharvestTO
Social Media: Successful Audience/Community Engagement in Arts & Culture
Hosted by: Canada’s National Ballet School
Monday, February 13 at 5:30 PM – 7:00 PM
Our panel will share their experiences in successfully leveraging social media to achieve audience engagement goals and stimulate community awareness. Using case studies the discussion will undoubtedly stimulate idea exchange and potential partnerships. A conversation for both visionaries and doers. Hosted by Canada’s National Ballet School. Light refreshments provided.
Panel includes:
Margaret Goldby, Director, Internet and Social Media, The Princess Margaret Hospital Foundation
Amrita Chandra, General Manager at Sequentia Environics
Mark Farmer, Web Redesign Manager, The Royal Ontario Museum
Gil Katz, Partner, Giant Step Interactive and member of Board of Directors for the Off Centre Music Salon
Katharine Harris, Communications Manager, Canada’s National Ballet School -
Social Media for Social Good
Hosted by: Laura Berg, My Smart Hands
Monday, February 13 at 6:00 PM – 7:30 PM
Re-invent the way you use social media. Through real life experiences, guest speakers will gather to discuss the idea of using the online community for the good of others. How can you use social media to make a difference in someone else’s life? In what ways can you virtually make a change in communities all over the world? This seminar is for anyone inspired to give back, as well as not-for-profit, entrepreneurs, and business owners interested in incorporating their work to drive social change. Come be inspired, learn to empower others and touch lives.
Panelists:
Keynote speaker Laura Berg, President of My Smart Hands, and one of Chatelaine’s 2011 Top 10 Women discusses how a viral video can impact families across the globe.
Dee Brun, author, cocktailista, and resident guest of The Steven and Chris Show on CBC, Dee joins us to chat about charitable fundraising for breast cancer research through social media.
Tracie Wagman, publisher of Help We’ve Got Kids uses her brand to help parents and children engage in local charities and make a difference as a family.
Heather Hamilton, a mommy blogger who finds inspiration in Zack’s Story to give back to a social community that once supported her through the loss of her son.
Jodi Sonoda discusses her journey from homelessness to a sense of belonging in the Twitter community and spreading smiles through The 5 Dollar Project.
TUESDAY February 14
P2P: The New Model for Social Good
Hosted by: Kiwi Commons Inc.
Tuesday, February 14 at 12:00 PM – 1:00 PM
P2P: The New Model for Social Good is a panel discussion on using social media to create positive change. Social media has made a shift from business2business to person2person, creating a massive awakening of online humanitarian work. This particular discussion will focus on how simply paying attention to a person’s tweet or Facebook status update can spark the type of fire that can change a single life for the better.
Social Art, Social Media
Hosted by: Art Gallery of Ontario
Tuesday, February 14 at 3:00 PM – 4:00 PM
Artists, arts professionals and cultural communicators come together to discuss the effect that social media has had on their lives and to share tips for using different platforms to promote their work.
Moderator:
Claire Kerr (Artez Interactive)
Panelists:
Holly Knowlman (Internet and Social Media Content Coordinator, AGO)
James Fowler (Social Media Director, Akimbo)
Kate Hollett (Interdisciplinary Artist)
WEDNESDAY February 15
Social Media, Crowdsourcing and Microvolunteering for Charities and Non-profits
Hosted by: Fundchange, Koodonation and TELUS
Wednesday, February 15 at 8:30 AM – 10:30 AM
Fundchange and KoodonationTM invite you to an interactive breakfast workshop on social media, crowdsourcing and crowdfunding for charities. The format will be a combination of seminar with discussion in order for you to learn from the successes of your peers.
This workshop will cover the following topics:
- Social media and its impact on fundraising and volunteer recruitment efforts
- Crowdsourcing and Crowdfunding – what are they and how can you use them
- Fundchange.com – what is it and how can you participate
- Koodonation.com – what is it and how can you take advantage of its community of micro volunteers
- Project based fundraising and micro-volunteering, as well as trends in this direction
- Options for engaging a new generation of donors or volunteers
Breakfast and refreshments included.
Speakers:
Claire Kerr – Director of Digital Philanthropy – Artez Interactive
Jennifer Robertson – Director of Communications, Koodo
Paul Dombowsky – founder of Fundchange, ceo of Ideavibes
The Social Media Remix: A discussion with marketers and non-profits
Hosted by: The Remix Project
Wednesday, February 15 at 11:00 AM – 1:00 PM
The Remix Project, Blackboard Marketing, and Liz Gallo Media bring you a panel discussion with marketers and non-profits using social media to further their organization’s goals. Moderated by Yasser Pervaiz of Blackboard Marketing this panel will investigate: “How social media can grow your exposure and capital fundraising.” “Current methods marketers and non-profits are using in the digital space.” and “What the agency world can learn from non-profits and charitable organization’s use of social media.”
The Collaborative Activist
Hosted by: commons11
Wednesday, February 15 at 5:30 PM – 7:30 PM
Engagement, Collaboration and Community Building in advocacy. This panel will discuss how activists are leveraging social media to build community within their respective movements and/or collaborating with the open source technology communities in creating useful applications for their movements. We’ve invited activists from different movements to share their lessons learned and collaborate on using those tools for social good.
Our Panel Includes:
A traditional activist organization working in the environmental movement.
A representative from the design and technology community
A political and urban activist
A social entrepreneur working with the hacking and cycling community
#hcsmca Healthcare Social Media Canada Meet-Up
Hosted by: Healthcare Social Media Canada
Wednesday, February 15 at 6:30 PM – 11:00 PM
The Healthcare Social Media Canada #hcsmca community is proud to invite you to its meet-up during the Social Media Week in Toronto.
This is a Pecha Kucha event where presenters prepare brief presentations of 20 slides (20 seconds per slide) to present an innovative idea/solution they have for healthcare using social media.
Originating in Tokyo, Pecha Kucha events have become a popular in cities right around the world. Pecha Kucha- style presentations rest on a simple concept: 20 slides, with 20 seconds per slide. It’s a way for people to present ideas in a fast-paced concise style. To submit your ideas, email yaser.alyounes@hotmail.com. Got an innovative idea you want to present? visit the link for more details.
THURSDAY February 16
Curation vs Curation
Hosted by: Art Gallery of Ontario
Thursday, February 16 at 11:30 AM – 12:30 PM
This panel discussion places art curators and online content curators side by side to discuss changing definitions of the word. Is there common ground and the potential for a common understanding? If we all have the potential to become curators online, what effect does this have on traditional concepts of the profession?
Moderator: Holly Knowlman
Panelists: Sasha Suda (European Curator, AGO),
Jim Shedden (Head of Digital Content and Publishing, AGO)
TBC
An Evening on the Evolution of Democracy – presented by CitizenBridge.org
Hosted by: CitizenBridge.org
Thursday, February 16 at 5:30 PM – 9:00 PM
Ever heard the terms Gov 2.0, OpenData, OpenGov, and Democracy2.0, but never understood their meaning, context or implication in our society? This evening will be dedicated to exploring those questions and coming up with a few solid answers as well that could drastically change your life.
“An Evening on the Evolution of Democracy” could be your first step in a truly engaging and active conversation between you and your government. Be part of it.
The Emerging Collaborative Lifestyle Through Social Media
Hosted by: Free Geek Toronto
Thursday, February 16 at 7:00 PM – 8:30 PM
An economy of hyper-consumption has permeated our culture for the past fifty years, and it’s not working any longer. Our planet is being exploited at an unsustainable pace; our sense of community has been disintegrating at an alarming rate; and statistics show we’re not any happier owning more stuff on our own. Together we’ll explore how we can leverage online tools & social media – specifically in Toronto – to live more meaningful and connected lives while creating a more sustainable planet.