Has your NPO sent out your Valentine’s Day solicitations? Smart charities had their email appeals out bright and early. Take a look at the following emails delivered on Monday, January 31st. See any ideas worth poaching? If so, you’d better get cracking.
It doesn’t matter what your cause is – Environment, social justice, poverty, cancer… Holidays are the perfect excuse to talk to your supporters. How creative does your org get?
[These screenshots were all taken in Gmail. Click on the image to see the larger version of the email open in a new window.]
Org: WWF-Canada
Subject line: Wild and meaningful Valentine’s gifts!
Call to action: Adopt an endangered animal and send a plush gift to your Valentine.
Org: Plan Canada
Subject line: Show your LOVE this Valentine’s Day with Plan Canada
Call to action: Buy an “alternative” gift to support families in the developing world.
Uh, I made this blog on a PC. So it’s a bit crap. Like real people. 
Terrific reminder – and examples – Claire! Thank you.
Valentine’s Day is also a perfect day for stewarding those donors we love so much with a card or an email.
And perfectly sandwiched between Christmas/EOY & Mother’s Day!