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Facebook Fundraising: Where the sweet spot lies… Insights from AFP International 2013 It’s no secret that charities and nonprofits have not been hugely successful raising donations from Facebook. Most organizations have found...

Featured Articles

0March 30, 2013
900 audits, 8 million dollars, one miscreant found!

If you’re one of the dozens of Canadians concerned that radical charities are advocating for things like clean air and...
4September 6, 2012
10 years of best ever, mostest awesome Toronto International Film Festival memories!

It’s my 10th year attending the Toronto International Film Festival with the same group of girlfriends. #TIFF12 is a big...
0August 10, 2012
Wendy’s Baconator narrative on Facebook is worrisome, increasingly creepy

Wendy’s Canada is telling a “Baconator and Son of Baconator” narrative on Facebook that seems to be taking a dark,...
2August 3, 2012
It’s true, charity salaries are a huge problem!

You’ve probably read plenty of opinions in an online newspaper comments section about the rich folks working at charities earning...
1July 21, 2012
The Social Media Brand Management Apology Matrix

Sometimes, you have to say “sorry”! Don’t you just love a good “brand fail” pile-on? It’s very satisfying to take...
0July 13, 2012
The four worst ways to be murdered at a charity event

This is your introduction to the unlikely genre of “charitable sector murder mystery novels”. Who knew so many people faced...
0June 17, 2012
The endlessly charming television ads of the Toronto Zoo

Have you taken the Cute Fight poll yet? Baby lemur vs. penguin chick … It’s a tough one.
18April 10, 2012
Win tickets to “Inspire”: POGO Gala 2012!

The very best party in Toronto this spring benefits the very best cause: Pediatric Oncology Group of Ontario’s (POGO) annual...
0March 11, 2012
Who’s not afraid of Komen, Pink Ribbons & Fail?

The breast cancer cause may be having its annus horribilis moment, with the recent release of Pink Ribbons Inc. and...